Case Study: Nextiny Marketing grows recurring revenue more than 20% by proving video ROI with Databox
Key results
The challenge
Nextiny Marketing found it difficult to prove video-marketing ROI to clients and prospects while managing data from more than ten sources such as HubSpot, Wistia and Google Analytics.
The solution
Nextiny connected Wistia video engagement data with HubSpot CRM data in Databox, building custom dashboards and calculations that correlated video play and completion metrics with lead generation and closed deals for client review meetings.
“These video efforts and the ability to connect the data… had given us the ability to sell almost all of our clients into doing video with us, increasing our monthly recurring revenue by more than 20%.”
GMGabriel MarguglioCEO, Nextiny Marketing
The results, in context
By demonstrating that customers closed at roughly 3x the rate when video was part of the buyer's journey, Nextiny was able to sell video services to almost all of its clients, increasing its monthly recurring revenue by more than 20 percent, as published by Databox.