Beauty & Personal CareSourced
Case Study: NIVEA grows AdsGMV 1,113% on Black Friday with VTEX Ads
NIVEA (Beiersdorf) Case StudySourced & dated by Case Study Desk
Key results
The challenge
NIVEA, the skincare brand owned by Beiersdorf, sought to maximize its presence and sales across retail digital channels during the high-competition Black Friday period in Brazil. The goal was to convert peak seasonal demand into measurable advertising and sales performance.
The solution
NIVEA ran a retail-media campaign on the VTEX Ads platform, using sponsored placements across retail digital channels to boost visibility and conversion during Black Friday.
The results, in context
During the campaign, NIVEA reported a 1,113% increase in AdsGMV and a 1,008% increase in the number of transactions. ROAS improved 135% compared with the prior year, and AdsGMV grew 950% versus the annual average. VTEX notes the figures were provided and approved by Beiersdorf.
Products used
VTEX VTEX Ads