Case Study: Jasper launches usage-based billing 2x faster and grows usage 4x with Orb
Key results
The challenge
Jasper, a generative AI platform founded in 2021 serving enterprises including nearly 20% of the Fortune 500, needed usage-based billing that could evolve with its pricing. Extending its internal credit ledger would have taken an estimated four months, while a product launch was just over two months away.
The solution
Jasper adopted Orb to run usage-based billing backed by live behavioral data, going live in two months rather than rebuilding its system under launch pressure.
“Configuring billing wrong and being stuck with it forever — that's the real risk.”
DBDakota BrownDirector of Engineering, Jasper
The results, in context
Jasper launched on Orb 2x faster than an internal rebuild would have allowed, saving an estimated 2 months of engineering time. Usage has since grown more than 4x since launch, with the team using live behavioral data to inform pricing.