Case Study: Panaya Generates a 23% Conversion Rate on Social Media with Oktopost

Key results

The challenge

With a single social media manager, Panaya needed to distribute diverse content to three distinct personas across multiple networks and time zones. Doing so efficiently while measuring the value of each campaign was difficult with its existing resources.

The solution

Panaya used Oktopost to schedule content across LinkedIn, Twitter, Facebook, and Google+, segment campaigns by audience, and measure clicks and conversions at the campaign, profile, and post level.

The results, in context

Oktopost's case study reports that one campaign, running from December 8, 2013 to January 23, 2014, achieved a 23% conversion rate, 191 clicks, and 45 conversions from 45 posts. Figures are quoted from Oktopost's published Panaya case study.

Products used