Case Study: Parts Town scales GEO and grows clicks 31% YoY with Botify

Key results

The challenge

Parts Town, an OEM parts distributor, needed its strategic, revenue-driving pages to be efficiently crawled and rendered for both traditional search engines and generative engines such as OpenAI.

The solution

Parts Town used Botify's SpeedWorkers for JavaScript pre-rendering and PageWorkers for optimization, alongside a comprehensive crawl audit, to improve crawlability across search and AI engines.

The results, in context

Parts Town reported a 31% year-over-year increase in clicks on revenue-driving pages and a 160% increase in Google visits to strategic pages. Google crawl frequency rose 226%, and OpenAI visits to strategic pages increased 91%.

Products used