Case Study: LG uses PathFactory to influence 45% of closed-won deals
Key results
The challenge
LG Commercial Displays USA needed to identify in-market accounts and demonstrate how content engagement translated into pipeline. The team wanted to treat content engagement as a buying-intent signal rather than a soft metric.
The solution
LG used PathFactory to build personalized one-to-one content experiences and to surface which accounts were engaging with content. Content engagement data was used as an intent signal to prioritize in-market accounts.
“PathFactory is an essential part of the tech stack. It helps shine a light on accounts that are in-market through one of the strongest intent signals: content engagement.”
RDRaymon DavidHead of Web, MOPS, Outbound Qualification & Analytics, LG
The results, in context
PathFactory content influenced 45% of closed-won deals and drove an 85% increase in account engagement. The team created more than 300 personalized 1:1 experiences since 2023.