Case Study: Pinwheel powers Pay by Paycheck for Perpay
Key results
The challenge
Perpay, which offers a marketplace, credit card, and credit-building product repaid through automatic paycheck payments, needed paycheck-linked repayments to be as seamless as possible. Its initial approach relied on largely manual payroll connection and delayed product shipment until a qualifying direct deposit hit the account, while a lack of payroll-data visibility made long-term repayment risk hard to manage.
The solution
Perpay embedded Pinwheel's payroll connectivity into its payment-setup flow so customers can connect their payroll account and authorize paycheck-linked repayment in a few clicks. Pinwheel provides instant confirmation of income, employment, and updated paycheck routing, letting Perpay ship products immediately while maintaining risk controls.
The results, in context
After partnering with Pinwheel, 65% of users who were surfaced Pinwheel Deposit Switch successfully set up payroll direct deposit connectivity, and 15% of first-time Perpay customers get their items shipped instantly. Perpay also reported a 6% reduction to fraud losses using Pinwheel Verify data.