Case Study: Perry Ellis raises conversion 25% with Yotpo AI Review Summary
Key results
The challenge
Perry Ellis, a fashion and apparel brand, wanted to improve its on-site experience and boost conversions by helping shoppers quickly find answers about fit, comfort, and quality without reading through lengthy reviews.
The solution
Perry Ellis deployed Yotpo AI Review Summary alongside Reviews & UGC and Loyalty & Referrals to surface concise, AI-generated summaries of customer reviews on product pages.
“From a conversion rate perspective, AI summaries has been a positive outcome, and we have since implemented it across all of our brands on DTC sites.”
FMFrank MoralesVice President of eCommerce, Perry Ellis
The results, in context
Perry Ellis reported a 25% increase in conversion rate, from 1.1% to 1.4%, and a 12% increase in revenue per session, with measurable results within two weeks. The brand has since rolled out AI summaries across all of its DTC brand sites.