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Pet retailSourced

Case Study: Petco lifts conversions and revenue with Constructor

Petco Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Petco
Industry
Pet retail
Challenge
Improve merchandising control and personalization across the catalogue.
Headline result
+13% total conversions and +4% sitewide revenue

Key results

+13%
Total conversions
Increase
+4%
Sitewide revenue
Increase

The challenge

Petco, a US pet-care retailer, wanted more effective merchandising control and personalization across search and browse experiences.

The solution

Petco adopted Constructor's Search & Autosuggest, Browse, Recommendations and Collections, using advanced merchandising controls to boost or bury products alongside the AI.

We're now able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own.

TG
Tony Gabriele
VP Digital Strategy, Petco

The results, in context

Petco reported a +13% increase in total conversions and a +4% increase in sitewide revenue after deploying Constructor.

Products used

Constructor Search & AutosuggestConstructor BrowseConstructor RecommendationsConstructor Collections