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Fashion retailSourced

Case Study: PETER HAHN elevates post-purchase communications with parcelLab

PETER HAHN Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
PETER HAHN
Industry
Fashion retail
Challenge
Match post-purchase communications to a multi-channel fashion brand's standards.
Headline result
61% unique email open rate

Key results

61%
Unique open rate
73%
Rate communication 'very good'
98%
Rate communication 'helpful and reliable'

The challenge

PETER HAHN, a multi-channel fashion company, wanted its post-purchase experience to match the high standards of its brand. The goal was to provide personalized, proactive communication while reducing strain on its support team.

The solution

PETER HAHN used parcelLab's delivery and insights modules to deliver personalized, proactive post-purchase communication and tailored touchpoints.

The results, in context

PETER HAHN achieved a 61% unique open rate on its communications, with 73% of customers rating communication as 'very good' and 98% rating it 'helpful and reliable'.

Products used

parcelLab DeliveryparcelLab Insights