Case Study: PetScreening lifts conversions 25% and doubles cross-sells with Chameleon in-app experiences
Key results
The challenge
PetScreening wanted to surface incremental value and cross-sell insurance and wellness products to users while they were active in the application. Emailed offers were often ignored, and building in-app experiences in-house required engineering time the team wanted to avoid.
The solution
The team used Chameleon Tours, Tooltips and Banners (Embeddables) to deliver hyper-segmented, native-looking offers inside the product, deployed by non-technical staff without engineering work.
“These wins paid for Chameleon right there, within our first couple of weeks of using it.”
JTJack TreppDirector of Data Activation, PetScreening
The results, in context
Within the first weeks, PetScreening reported a 25% increase in users accessing incremental value on their initial visit, a 25% improvement in conversion rate, and a doubling of cross-sells of pet insurance and wellness offerings. The company said the early wins paid for Chameleon within the first couple of weeks.