Case Study Deskcasestudydesk.com
Marketing TechnologySourced

Case Study: Integrate cuts month-end close from days to an hour with Planful

Integrate Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Integrate
Industry
Marketing Technology
Challenge
Scaling martech business planning on fragile 50MB Excel models
Headline result
Integrate shortened its month-end FP&A close from days to about an hour and moved reporting updates from hours to minutes with Planful

Key results

Days → 1 hour
Month-end FP&A close
including baseline analysis
Hours → minutes
Reporting updates
flow through every slide and report
Monthly
Department reporting cadence
up from every 2–3 months

The challenge

Integrate's finance team ran a rapidly scaling marketing-technology business on 50-megabyte Excel files held together with Power Query and intricate formulas, with the knowledge to maintain them concentrated in one person. Budget cycles moved by email with recurring version-control issues.

The solution

Integrate adopted Planful for structured and dynamic planning in one platform, with native NetSuite and Salesforce integration and Excel-based reporting through Spotlight for Microsoft 365.

“A big differentiator for Planful is the UI, which is significantly better than just about any other tool on the market.”

AH
Adam Hoffer
Senior FP&A Manager, Integrate

The results, in context

Integrate cut its month-end FP&A close from days to about an hour, including baseline analysis, and reporting updates that once took hours now flow through every slide and report in minutes. Department reporting moved to a monthly cadence, up from once every two to three months, without adding headcount.

Products used

Planful Dynamic PlanningPlanful Workforce PlanningPlanful Spotlight for Microsoft 365