Case Study: National Business Furniture raises Q&A conversion 53% with PowerReviews
Key results
The challenge
National Business Furniture wanted to display user-generated content on product pages so prospective customers could see what other buyers thought, and to grow review coverage and conversion across a catalog where many products had few or no reviews.
The solution
The retailer used PowerReviews for ratings, reviews, and Q&A, along with review syndication across retail partners and sweepstakes incentives to drive collection.
“There is great value in displaying user generated content on the product pages so prospective customers can see what other customers think and feel about their purchases.”
JPJennifer PeltSenior Digital Merchandiser, National Business Furniture
The results, in context
National Business Furniture found that Q&A can increase conversion by 53%, and grew reviews 23% year over year while raising review completion rates 40%. The company published 20,000 reviews across 1,103 products at a 4.6-star average and answered more than 2,500 questions per year, typically in under 48 hours.