Case Study: Princess Polly reaches 15.4x loyalty ROI with Yotpo
Key results
The challenge
Princess Polly, a Gen Z fashion brand, faced customers with short attention spans and low brand loyalty. It treated repeat customers the same as first-time buyers, missing opportunities to increase customer lifetime value and differentiate the experience.
The solution
Princess Polly built a tiered VIP loyalty program on Yotpo Loyalty & Referrals, including an elite "Backstage Pass" tier, integrated with Yotpo Reviews and SMS marketing.
“Gen Z has, on average, a 3-second attention span and are less loyal to brands. They don't mind whether they get a red dress from us or a competitor.”
KZKim ZornHead of Performance, Princess Polly
The results, in context
Princess Polly reported 15.4x ROI from its loyalty program and a 66% repeat purchase rate among loyalty redeemers. The program reached a 74% VIP participation rate across four tiers, with 95% of redeemers in the most elite tier.