Case Study: Quick-service restaurant grows conversions 8% and cuts friction 96% with Quantum Metric
Key results
The challenge
A quick-service restaurant was losing conversions to friction points in its in-store kiosk ordering experience that were not surfacing as obvious errors. Among them was an inactive order button that blocked customers from completing purchases and a sales-promotion error that caused customer dissatisfaction.
The solution
Using Quantum Metric, the team dissected API calls and pinpointed the kiosk friction points, including an order-button issue tied to a nearly 20% conversion drop on that page. After identifying and resolving the blockers, they measured the impact against prior performance.
The results, in context
Conversions grew by nearly 8% in the first week after the inactive order button was resolved, and instances of friction dropped by 96%. The order-button page had shown a roughly 20% lower conversion rate before the fix. Figures are as published on Quantum Metric's quick-service restaurant case-study page.