Case Study: Racing 92 cut social media reporting time by 50% with Iconosquare
Key results
The challenge
The communications team at French Top 14 rugby club Racing 92 spent considerable time manually collecting data for monthly board reporting and for benchmarking against the league's other clubs, on top of producing real-time content on match days.
The solution
Racing 92 uses Iconosquare's analytics and competitor tracking to pull precise stats quickly, benchmark against the 13 other Top 14 clubs, and report engagement rate and impressions to partners.
“Because it was giving me precise stats and the platform interface is really simple so I don't have to spend time looking for the numbers I need.”
JMJeanne MalletCommunications Manager, Racing 92
The results, in context
Communications manager Jeanne Mallet reports spending 50% less time on social media reporting with Iconosquare, which lets her show more data in the club's monthly reports than before.