Case Study: Raven Industries cuts integration development time 80% with Prismatic
Key results
The challenge
After acquiring an agricultural logistics platform, Raven Industries needed integrations to numerous agricultural ERPs and business systems to serve enterprise customers. Each integration took 3-6 months, often with additional customization cycles, and integration work consumed roughly 70% of the development team's capacity.
The solution
Raven adopted Prismatic's embedded iPaaS, designed for B2B SaaS rather than internal IT, to build integrations in a scalable, sustainable way and to let outsourced teams handle builds while core engineers focused on the product.
“We're able to deliver a solution that is a premium product, reduces frictionful business workflows, and the quality of the integrations is second to none.”
CRChris RallisDirector of Software, Raven Industries
The results, in context
Raven reports an 80% reduction in development time per integration and a 10% increase in wins with larger customers, alongside usage-driven revenue growth as engineering capacity shifted back to core product work.