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Case Study: Reach grows monthly online submissions 325% year-over-year with Jotform Enterprise

Reach Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Reach
Industry
Publishing & Media
Challenge
The UK's largest commercial publisher needed to collect and report audience survey responses at the speed of breaking news.
Headline result
Report Builder and shared folders let editors turn breaking news into audience polls in minutes

Key results

325%
Increase in monthly online submissions
year-over-year
120,000+
Responses collected
within one hour of breaking news (European Super League)
50 million
Monthly readers reached

The challenge

Reach is the United Kingdom's largest commercial publisher, reaching around 50 million monthly readers across titles including the Mirror and the Express. Its editorial teams needed a way to launch reader polls and surveys quickly and to pull results fast enough to use them in live coverage.

The solution

Reach adopted Jotform Enterprise, using its survey builder, Report Builder, and shared folders so editorial teams across titles could collaborate on polls and access results centrally.

The ability to share folders provides an opportunity for a more streamlined operation. Being able to grab results quickly is also a strong benefit — we want our audiences to know the results of the survey they took part in, so this helps editorially.

KW
Kristian Walsh
Senior Sports Editor, Reach

The results, in context

According to the published customer story, Reach recorded a 325% year-over-year increase in monthly online submissions and collected over 120,000 responses within an hour of breaking news about the European Super League. The publisher reaches roughly 50 million monthly readers.

Products used

Jotform Jotform EnterpriseJotform Report Builder