Case Study: MaryRuth Organics lifts AOV 27% with Rebuy
Key results
The challenge
MaryRuth Organics, a family-run vitamins and supplements brand, faced stagnant growth on its direct-to-consumer Shopify store amid rising competition. The team wanted to raise average order value and expand its subscription base without adding checkout friction.
The solution
The brand deployed Rebuy's Smart Cart with AI-driven upsells, dynamic bundles on product pages, add-to-cart subscription popups, checkout enhancements, and post-purchase offers.
“Rebuy is one of the biggest game changers for increased subscriptions and higher AOV. Those are the two big things we care the most about.”
JHJay HunterChief Revenue Officer, MaryRuth Organics
The results, in context
Rebuy-assisted orders showed a 27.06% higher average order value. Smart Cart drove 30.39% of the additional revenue and switch-to-subscription tactics accounted for 62% of Rebuy-assisted revenue, while post-purchase offers converted at 5.12%.