Automotive DetailingSourced
Case Study: The Rag Company lifts AOV 30% with Rebuy search and cart
The Rag Company Case StudySourced & dated by Case Study Desk
Key results
The challenge
The Rag Company, an automotive detailing brand with more than 2,000 SKUs, struggled with searches that returned no results and wanted to improve reorder rates among new customers.
The solution
The brand deployed Rebuy Smart Cart, smart search with embedded educational content, bundle builder, product discovery widgets, and A/B testing.
“We're surfacing the right products to the right customer at the right time. We're helping them actively make better buying decisions and have a better outcome with our products.”
SVShane VaughanCMO, The Rag Company
The results, in context
Average order value increased 30% and Rebuy influenced 48% of orders. The 12-month reorder rate for new customers improved by roughly 25% to 30% across a catalog of more than 2,000 SKUs.
Products used
Rebuy Smart CartRebuy Smart SearchRebuy Bundle BuilderRebuy Product DiscoveryRebuy A/B Testing