Case Study: Replit puts 100% of its SDR team over quota with Nooks
Key results
The challenge
Replit, a browser-based software development platform, grew from $2M to $250M in ARR and set a $1B target that required shifting from a product-led motion to enterprise outbound. Before Nooks, reps dialed manually from cell phones or slow click-to-dial tools and had to mine complex data pipelines and de-duplicate contact lists by hand before every call block.
The solution
Replit adopted the Nooks AI Dialer for parallel dialing (3-5 prospects at once with local-area-code prioritization), waterfall enrichment to replace bad numbers automatically, AI Roleplay for hiring and onboarding, and the Virtual Salesfloor for shared call culture. AI call summaries auto-logged discovery notes into their CRM after each call.
“Without it, people are basically still using rotary phones. It's a modern, AI-powered platform that allows this massive omni-channel approach to reach your prospects with more intelligence.”
JFJacob FernowGTM Leader, Replit
The results, in context
According to Replit's customer story, the SDR team booked 90 outbound meetings during a three-day blitz, double the 46 booked in their previous best five-day week, and every SDR was tracking above quota. Nearly 50% of meetings came from Nooks-enriched data, and reps averaged 30-plus meetings per month, with power users booking 5-7 per day during the blitz.