Case Study: How ResearchGate stands up detailed insights in 10 minutes with PostHog
Key results
The challenge
ResearchGate, a social network for scientists with more than 25 million users and hundreds of millions of monthly pageviews, needed analytics that its product engineering team could use directly to understand conversion funnels at scale. It wanted powerful visualizations without lengthy setup.
The solution
ResearchGate consolidated its behavioral data in PostHog and used it to build conversion-funnel insights and visualizations, expanding usage as PostHog added new connected products over a year-long testing period.
“All the data is in PostHog and it only takes 10 minutes to set up really detailed insights, so all of a sudden we've got these powerful visualizations that help us break down the conversion funnels.”
PMPaul McCloudHead of Product Engineering, ResearchGate
The results, in context
With all data in PostHog, the team reported it takes only about 10 minutes to set up detailed insights and powerful funnel visualizations, working across a base of 25M+ users and 160M+ publications. The story is published on PostHog's customer hub and dated June 25, 2024.