Case Study: Sainsbury's recovers $200k in revenue per quarter with Glassbox

Key results

The challenge

Sainsbury's needed deeper insight into customer journeys across digital channels and wanted to reduce checkout abandonment, where 47.7% of visitors exited the funnel after interacting with a specific delivery option.

The solution

Sainsbury's implemented Glassbox's digital experience analytics platform to identify and quantify the customer friction points driving abandonment.

The results, in context

Glassbox reports $200k in recovered revenue per quarter after Sainsbury's identified the friction. The analysis pinpointed a delivery-option step where 47.7% of visitors were exiting the funnel.

Products used