Case Study: amaysim earns 4x ROI and saves AUD $7.3M with Segment
Key results
The challenge
amaysim, a low-cost Australian mobile provider serving roughly 1.2 million customers, relied heavily on manual marketing campaigns and needed to reduce customer churn. It wanted to automate lifecycle marketing and prove the return on its data investment.
The solution
amaysim adopted Twilio Segment (Connections and Protocols) with Twilio Engage to unify customer data and automate lifecycle campaigns such as cart abandonment, upsell, voucher payment recovery, and reactivation. Around 90% of its marketing campaigns are now automated.
“Segment touches every part of our business. There isn't a single campaign, tool or piece of content that doesn't rely on Segment to deliver success.”
KKKarin KaldaSenior Marketing Technology Manager, amaysim
The results, in context
amaysim reported a 4x return on its Segment investment and about AUD $7.3M in annualized revenue saved by preventing roughly 28,000 customers from churning. Automated voucher payment journeys cut failed renewals by 66%, and 90% of campaigns are now automated.