Project Management SoftwareSourced
Case Study: Shortcut raises signup conversion 8% and triples experiment velocity with Chameleon
Shortcut Case StudySourced & dated by Case Study Desk
Key results
The challenge
Shortcut wanted to test onboarding and signup experiences quickly, but building and iterating on in-app flows in-house was slow. The team was limited to roughly one experiment per month.
The solution
With Chameleon Tours, Microsurveys, A/B testing, Launchers and Embeddable Cards, the product team created and validated experiences before committing engineering effort.
“We increased the account created conversion rate by 8%, which is huge as that's the very first step users take with Shortcut.”
JLJordan LaCountHead of Product, Shortcut
The results, in context
Shortcut increased its account-created conversion rate by 8% and tripled its experimentation speed, moving from one experiment a month to three or more. A seven-step product walkthrough reached a 68% completion rate.
Products used
Chameleon ToursChameleon MicrosurveysChameleon A/B TestingChameleon LaunchersChameleon Embeddable Cards