Retail & EcommerceSourced

Case Study: The Farmer's Dog saved 80 engineering hours and 10X'd experimentation with Simon CDP

The Farmer's Dog Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

The Farmer's Dog

Industry

Retail & Ecommerce

Challenge

Consolidate three separate lifecycle communication tools

Headline result

The Farmer's Dog consolidated three lifecycle tools on Simon CDP, saving 80 engineering hours and increasing email experimentation 10X

Key results

80 hrs

Engineering time saved

10X

Increase in email experimentation rate

The challenge

The Farmer's Dog operated three separate lifecycle solutions for customer communications, which made development and consistent personalization difficult and resource-intensive.

The solution

The company implemented Simon CDP to unify customer data and centralize marketing operations across email, SMS, and direct-response channels, removing the need for internal development.

“Simon Data has been an incredible partner in helping The Farmer's Dog deliver on our promise of simplifying pet care and nutrition.”
AE
Adrian Evans
Director of Retention & Lifecycle, The Farmer's Dog

The results, in context

By consolidating on Simon CDP, The Farmer's Dog saved 80 hours of engineering time and increased its email experimentation rate 10X.

Products used

Simon Data Simon CDP