Food & BeverageSourced

Case Study: SOIRÉE by Pepper reached 100,000 subscribers in under a year on beehiiv

SOIRÉE by Pepper Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

SOIRÉE by Pepper

Industry

Food & Beverage

Challenge

Extend a food app's brand into a monetizable newsletter

Headline result

100,000 subscribers in under a year and 5-10x monthly Ad Network ROI

Key results

100,000

Subscribers

in under a year

5-10x

Monthly ROI

beehiiv Ad Network

The challenge

Pepper App, a social platform for home cooks, wanted to extend its brand beyond the app and build a newsletter that could engage its community and generate revenue.

The solution

The company launched SOIRÉE by Pepper on beehiiv and monetized it through beehiiv's Ad Network CPM model.

“beehiiv has been amazing for us to engage with our community, provide value outside the app, and monetize our newsletter.”
MS
Matt Schkolnick
Co-founder & COO, Pepper App

The results, in context

SOIRÉE by Pepper grew to 100,000 subscribers in under a year and reported 5-10x monthly ROI through beehiiv's Ad Network. The team also cited seven pending advertising opportunities.

Products used

beehiiv beehiivbeehiiv beehiiv Ad Network