Marketing AgencySourced

Case Study: Spot On Agency drives a 300%+ increase in leads for a client using Databox

Spot On Agency Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Spot On Agency

Industry

Marketing Agency

Challenge

Client had almost no traffic or brand awareness in a niche.

Headline result

Using Databox to unify Google Analytics and SEMrush data, Spot On Agency grew a client's niche campaign to roughly 20,000 monthly searches and a 300%+ increase in leads.

Key results

+300%

Increase in leads

300+ percent, for client Prevounce

20,000

Cumulative monthly searches

across related keywords, up from ~800

4,400

Monthly visits from search

on the Remote Patient Monitoring keyword

The challenge

Spot On Agency's client Prevounce, a healthcare software company, started with little website traffic and low brand awareness. Its key product keyword, Remote Patient Monitoring, generated only about 800 searches a month with minimal long-tail volume.

The solution

Spot On Agency built a combined dashboard in Databox connecting Google Analytics and SEMrush to track the full funnel from keyword rankings and ad performance through lead, MQL, SQL and opportunity stages. Clients were also given real-time access to HubSpot, ads and Google Analytics data through Databox dashboards.

“The whole thing has grown out to where cumulatively it's probably 20,000 searches a month.”
BC
Brian Cauble
Co-Founder & Consulting Partner, Spot On Agency

The results, in context

The niche campaign grew until Remote Patient Monitoring drew 4,400 visits from searches a month, and cumulative monthly searches across related keywords reached roughly 20,000. Spot On reported the effort produced a 300+ percent increase in leads, as published by Databox.

Products used

Databox Databox Dashboards