Case Study: STAUFF lifts orders 40% YoY with a Spryker self-service portal
Key results
The challenge
STAUFF, an international manufacturer of hydraulic components and ready-to-install hydraulic lines, needed a flexible e-commerce setup to simplify a complex buying journey across a catalogue of more than 50,000 components and to add digital sales channels for its B2B customers.
The solution
In under six months STAUFF relaunched its digital commerce on Spryker, delivering a self-service portal and AI-driven customer service and going live in 12 countries.
“We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers, and Spryker delivered on our promise.”
MWDr. Mark WeverGlobal Chief Digital Officer, STAUFF
The results, in context
STAUFF reported a 40% increase in orders year over year and a 30% lift in order income over the same period. The relaunched platform went live in 12 countries in under six months, spanning a catalogue of more than 500,000 products against annual revenue of €315 million.