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Case Study: Ströer X reaches 75% WhatsApp application conversion with Recruitee

Ströer X Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Ströer X
Industry
Business Process Outsourcing
Challenge
High-volume recruiting across 37 European locations relied on an inflexible tool that required change requests for basic automation.
Headline result
Ströer X drove a 75% conversion rate and 5,323 applications through WhatsApp Hiring in seven months, saving one FTE's workload

Key results

75%
WhatsApp application conversion
applications started via WhatsApp
5,323
Applications via WhatsApp
in seven months
10%
No-show rate reduction
1 FTE
Workload saved
WhatsApp Hiring automation

The challenge

Ströer X, a business-process-outsourcing and contact-center operator with over 7,000 employees across 37 contact-center locations and 130 sales hubs in Europe, ran high-volume recruiting on a previous tool that required formal change requests to add automation, limiting the team's flexibility.

The solution

Ströer X implemented Tellent Recruitee with WhatsApp Hiring, workflow automation, role-based permissions, and a Power BI integration.

I've rolled out quite a few tools, but implementing Tellent Recruitee was one of the smoothest experiences I've had.

MH
Mahdi Hekmat
Vice President Agent Recruiting & Personalmarketing, Ströer X

The results, in context

WhatsApp Hiring generated 5,323 applications in seven months at a 75% conversion rate for applications started through the channel, cut the no-show rate by 10%, and saved the equivalent workload of one full-time employee.

Products used

Recruitee WhatsApp HiringRecruitee Workflow automationRecruitee Role-based permissionsRecruitee Power BI integration