Case Study: Summer Fridays grows followers 71% with Dash Hudson social listening
Key results
The challenge
Summer Fridays wanted to foster a highly engaged, loyal community and stay ahead of fast-moving beauty trends and community feedback. It needed a way to understand what content resonated most and to lean into authentic community content rather than only campaign imagery.
The solution
Summer Fridays used Dash Hudson's AI-powered social listening to monitor community feedback and trends and to identify which content performed best. The brand shifted strategy to emphasize user-generated content from real followers after finding UGC outperformed campaign photos.
The results, in context
From February to April 2023, compared with the previous three months, Summer Fridays reported a 71% increase in followers, a 40% increase in engagements, and a 68% increase in video views across channels. The brand also reported that community UGC earned engagement rates 6,500% higher than its brand average and 1,400% higher total reach than its in-feed content.