Case Study: T2 increased conversion 174% with a Bazaarvoice product sampling campaign

Key results

The challenge

T2, a specialty tea retailer, wanted to build up authentic reviews across its product range and increase conversion on its ecommerce site. It needed a way to seed reviews for products that lacked customer feedback.

The solution

T2 ran a Bazaarvoice Product Sampling campaign, distributing products to members of the Influenster community to collect reviews that were then published through Bazaarvoice Ratings and Reviews.

The results, in context

T2 reported a 174% increase in conversion following the product sampling campaign. Bazaarvoice attributes the lift to the additional review volume generated through sampling.

Products used