Case Study: Technomic achieves 7x cost savings powering Ignite Consumer with GoodData
Key results
The challenge
Technomic needed a customizable analytics dashboard that both product and technical teams could use to deliver consumer data insights to foodservice clients, and faced a critical buy-versus-build decision for the platform.
The solution
Technomic partnered with GoodData to power its Ignite Consumer product, launched in 2017, providing interactive dashboards for menu trends, location-level market insights, and consumer brand tracking that non-technical staff could customize without developer resources.
“The ability for people on my team who are not developers and engineers to be able to manipulate, add data, create additional dashboards ... that allowed us to make updates really fast in response to customer needs.”
BNBernadette NooneVP, Technomic
The results, in context
Technomic reported 7x cost savings compared with building an in-house solution, while the platform tracks 60+ consumer attributes and behaviors for foodservice clients.