Case Study: True Classic lifts revenue per email with parcelLab
Key results
The challenge
True Classic, a direct-to-consumer apparel brand, wanted to extend its customer-experience standards into the post-purchase journey. The team aimed to keep customers informed after checkout while reducing shipment-related support tickets and negative reviews about delivery times.
The solution
True Classic implemented parcelLab's post-purchase platform, using its AI, delivery experience, insights and returns modules to send branded, proactive order and delivery communications.
“At True Classic, delivering an exceptional customer experience is at the heart of everything we do. Partnering with parcelLab allows us to bring that same commitment to the post-purchase journey – keeping customers informed, reducing frustration, and ensuring every interaction reflects our brand values.”
JGJordan GeskySenior Customer Experience Manager, True Classic
The results, in context
True Classic's revenue per email increased 29%, alongside a 22% increase in order rate, a 1.9% increase in click-through rate and a 6.5% increase in email open rate. The brand also reduced shipment-related ticketing and negative feedback about shipping times.