Case Study: How Ulta Beauty increased revenue 40% with Redis
Key results
The challenge
Ulta Beauty faced rapid e-commerce growth and needed to modernize its apps, moving from on-premise infrastructure to a cloud-based microservices architecture. Slow, third-party inventory calls limited real-time accuracy across its physical and digital channels.
The solution
Ulta Beauty migrated to Redis Cloud on Google Cloud, replacing third-party middleware with an in-memory back channel for inventory and building a unified cross-channel shopping experience. The approach let the team ship new capabilities quickly, launching curbside pickup at scale.
“It's much cheaper as well, we obtain unbelievable savings by leveraging Redis Cloud on Google Cloud—not only to power the system, make it fast, and improve efficiency, but also to reduce costs.”
OKOmar KoncoboIT Director, Ulta Beauty
The results, in context
Ulta Beauty reports a 40% increase in revenue generation through the new Redis-powered online experience and a 99% reduction in inventory call time, from two seconds to one millisecond. It launched curbside pickup at scale across its 1,450+ stores in four weeks.