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Fashion & apparel retailSourced

Case Study: White Stuff lifts search conversion with Constructor

White Stuff Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
White Stuff
Industry
Fashion & apparel retail
Challenge
Modernize search and product discovery for clothing retail.
Headline result
+21% search conversion rate and +8% average order value

Key results

+21%
Search conversion rate
Increase
+8%
Average order value
Increase
+25%
Search transactions
Increase
+80%
Site speed
Improvement

The challenge

White Stuff, a UK fashion and apparel retailer, wanted a modern search and product discovery experience built for clothing retail rather than legacy platforms.

The solution

White Stuff deployed Constructor's Search & Autosuggest, Browse, Recommendations and Collections on the Native Commerce Core, validated via Proof Schedule.

Constructor isn't built upon legacy platforms that have sort of evolved and evolved. It feels very fresh and built for clothing retail.

RL
Ross Loughlin
Head of Ecommerce, White Stuff

The results, in context

White Stuff reported a +21% search conversion rate, +8% average order value, +25% search transactions, +80% site speed, +9% pages per visit, +8% average time on site and a 16% reduction in bounce rate.

Products used

Constructor Search & AutosuggestConstructor BrowseConstructor RecommendationsConstructor Collections