Case Study: WIN Reality drove a 4x increase in booking sessions with Customer.io
Key results
The challenge
WIN Reality is a sports technology startup that blends virtual reality with real-world baseball and softball training for players from youth leagues to the pros. It could not activate its first-party data to engage and convert users, lacking a centralized customer data hub and relying too heavily on email as its sole channel. Its disjointed stack — Klaviyo for prospects, HubSpot for customers, and Amazon Web Services for transactional messages — prevented it from linking in-app behavior to personalized messaging.
The solution
WIN Reality centralized its marketing automation and customer data on Customer.io, consolidating previously siloed tools and channels into one hub. This let the team use real-time, first-party data to personalize campaigns and act on immediate buyer intent. They moved from generic emails with little personalization to versions with dynamic, hyper-personalized content.
The results, in context
Centralizing on Customer.io and shifting to dynamic, hyper-personalized content led to a 4x increase in booking sessions in only four months. The consolidated stack gave the startup team data-driven marketing that could keep pace with its rapid growth.