SportsSourced
Case Study: FC Bayern Basketball turns fan intent into ticket sales with Zeotap
FC Bayern Basketball Case StudySourced & dated by Case Study Desk
Key results
The challenge
Thousands of fans showed strong intent in FC Bayern Basketball's online ticket shop but many abandoned before completing a purchase, resulting in missed revenue and limited visibility into why fans disengaged. The club needed to move beyond fragmented, manual processes toward automated, personalised engagement.
The solution
FC Bayern Basketball implemented Zeotap CDP to unify fan data, activate first-party insights, and automate personalised re-engagement across touchpoints.
The results, in context
The club re-engaged 12,000 fans and, through personalised emails, achieved a 60% open rate and a 15% click-through rate.
Products used
Zeotap Zeotap CDP