Case Study: Zwift executes campaigns 85% faster with Iterable cross-channel messaging
Key results
The challenge
Zwift, a subscription indoor-cycling platform, relied heavily on email and in-game banners that required significant engineering and creative resources. In-game banner updates alone involved a team of ten, and campaign lead times stretched to eight to twelve weeks.
The solution
Zwift expanded to Iterable push notifications, in-app messaging, and Embedded Messaging, supported by Smart Ingest and decisioning features. This let the CRM team launch cross-channel campaigns without heavy engineering involvement.
“We are 85% faster executing on campaigns like ambassador rides because a push notification needs less creative and fewer resources to create than an email, and now we are able to scale the number of messages we can do.”
RKRachel KamelDirector of CRM, Zwift
The results, in context
Zwift executes campaigns 85% faster with push notifications and increased reach 28% by adding push and in-app messaging. A single push message doubled event registrations overnight, and in-game banner management dropped from ten people to four.