Case Study: Adidas lifts average order value 259% with Insider
Key results
The challenge
Adidas experienced exponential traffic growth but lacked the tools to engage and retain new visitors. It needed to deliver personalization at scale to improve engagement and conversion rates.
The solution
Adidas used Insider's Web Suite, Smart Recommender, Category Optimizer, and predictive segmentation to personalize on-site experiences for new and returning visitors across desktop and mobile.
“Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions. Insider had just the right set of tools.”
The results, in context
Adidas reported a 259% increase in average order value for new users within one month and an 82% increase in first-purchase conversion rate. Mobile conversion rate rose 50.3%, and returning-user conversion rate increased 35.3%.