Case Study: MAC Cosmetics reaches 17.2X ROI with Insider
Key results
The challenge
MAC Cosmetics needed to generate leads in new regions, increase average order value through relevant recommendations, recover abandoned carts, and sustain mobile engagement. It also aimed to improve product discovery and revitalize limited-time promotions.
The solution
MAC deployed Insider's Web Suite gamification templates, Smart Recommender, Architect for journey orchestration, InStory for mobile discovery, a CDP for unified data, Web Push, and Insider One AI for content generation.
“No one should think twice about choosing Insider. I'm completely on board with them and have been very intrigued by how the team at Insider functions.”
The results, in context
MAC Cosmetics reported 17.2X overall ROI and generated 53,000 new leads in two days. Mobile conversion rate rose 123.5%, and time spent on product pages increased 43.2%.