Case Study: Alan sees up to 3x increase in seller productivity with Outreach
Key results
The challenge
Alan's autonomy-first sales culture lacked visibility into what drove performance. Sellers worked from spreadsheets and manual CRM reporting, with inconsistent messaging adoption and neglected follow-ups reducing productivity and win rates.
The solution
Alan adopted the Outreach agentic AI platform organically, without a mandate, so its sellers could automate follow-ups, use customizable brand-approved messaging, and streamline task management.
“The reps using Outreach the most are consistently the ones on top of our leaderboard.”
GBGhali Bennani LaafiretBusiness Strategy and Operations, Alan
The results, in context
One year after deployment and with nearly all organic adoption, 130 of Alan's sellers use Outreach. Top performers see up to 3x the productivity of lower performers, with accelerated deal velocity and higher participation from sales teams.