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Case Study: Renaissance increases meeting-to-opportunity conversion 93% with Outreach
Renaissance Case StudySourced & dated by Case Study Desk
Key results
The challenge
Renaissance's reps relied on manual processes to create, manage, and close opportunities, with little visibility into which sales activities drove the most impact across multiple channels.
The solution
Renaissance adopted the Outreach platform to streamline multi-channel workflows and give reps data-driven insight into which activities, and which deals, were most likely to convert.
“With Outreach, we have insight into what's working and what's not working across multiple channels.”
SCSalvatore CirilloChief of Staff to the Chief Revenue Officer, Renaissance
The results, in context
Renaissance's meeting-to-opportunity conversion rate rose about 93% (27% versus 14% in the prior three months). Seller adoption reached 87%, exceeding an 80% goal, and a Customer Success Group pilot tripled reply rates.
Products used
Outreach SequencesOutreach Team Performance