Case Study: Ashby lifts reply rate 460% and quadruples meetings with Apollo.io
Key results
The challenge
Ashby ran outbound through HubSpot Sequences, where deliverability problems were flagging messages as spam and limiting reach. As a solo demand-generation marketer, the operator needed a way to test and scale outbound without a large team.
The solution
Ashby migrated its outbound to Apollo.io, using mailbox settings to control send rates and A/B testing to run seven email variations across four inboxes. Technographic segmentation let the team personalize at scale from a single platform.
“You really need to reach a certain level of scale to understand what's working and that's almost impossible to do without Apollo—there is no reason not to give it a shot for your outbound.”
CDCole D'AmbraHead of Demand Generation, Ashby
The results, in context
After moving to Apollo, Ashby reported a 460% increase in reply rate and a 59% increase in open rate, with inbox placement improving from 62% to 96%. The team booked 4x more meetings while increasing email sends by 50%.