Case Study: Mutiny grows outbound revenue 200%+ in 90 days with Apollo.io
Key results
The challenge
Mutiny ran outbound prospecting and lead follow-up across separate tools, adding overhead and fragmenting rep workflows. The team wanted to consolidate outreach into a single system connected to Salesforce.
The solution
Mutiny integrated Apollo.io with Salesforce to aggregate contact data and run all sequencing from one platform, removing the need for a separate email automation tool. Reps customized outreach individually while the team standardized the underlying motion.
“We could aggregate contact data from these accounts and reach out in a sequencing tool — all in one.”
LGLiam GoldfarbBDR Manager, Mutiny
The results, in context
Within 90 days, Mutiny reported a 200%+ increase in outbound revenue and a 70% increase in email open rates. Nearly 40% of closed-won revenue came from outbound, and the team recorded its best quarter for enterprise-sourced opportunities.