Travel & hospitality (attraction ticketing)Sourced

Case Study: Attraction Tickets raises conversion with AdaptiveCX Search

Attraction Tickets Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Attraction Tickets

Industry

Travel & hospitality (attraction ticketing)

Challenge

Improve on-site product discovery and conversion for ticket buyers.

Headline result

+41.46% conversion rate with AdaptiveCX Search

Key results

+41.46%

Conversion rate

Search users vs. non-users

+21.98%

Add-to-basket rate

Search users vs. non-users

+39.70%

Average page views

Search users vs. non-users

11.24%

Search adoption

Share of users

The challenge

Attraction Tickets, a seller of attraction and theme-park tickets, wanted to improve on-site product discovery and conversion for visitors searching its catalogue.

The solution

The company deployed AB Tasty's AdaptiveCX Search and measured performance for visitors who used the enhanced search against those who did not.

The results, in context

Visitors who used the search saw a 41.46% uplift in conversion rate, a 21.98% uplift in add-to-basket rate and a 39.70% uplift in average page views versus non-users. Search adoption reached 11.24% of users.

Products used

AB Tasty AdaptiveCX Search