Financial ServicesSourced

Case Study: Bilt Rewards boosts onboarding pass rate to 90% with Prove Pre-Fill

Bilt Rewards Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Bilt Rewards

Industry

Financial Services

Challenge

Streamline card onboarding while cutting synthetic identity fraud

Headline result

Bilt Rewards reached a 90% credit card onboarding pass rate and went live in 48 hours using Prove Pre-Fill on AWS.

Key results

90%

Onboarding pass rate

credit card applications

48 hrs

From decision to live implementation

The challenge

Bilt Rewards needed to streamline its credit card application onboarding while mitigating synthetic identity fraud at the time of account opening. Reducing the number of steps a user must complete to sign up was a priority to improve completion without adding friction.

The solution

Bilt implemented Prove Pre-Fill, hosted on AWS, to validate phone ownership and possession and pre-fill application data from verified identity information, reducing the number of sign-up steps.

The results, in context

Prove validated phone ownership and possession for more than 90% of users, and Bilt boosted its onboarding pass rate to 90%. The solution moved from decision to live implementation in 48 hours.

Products used

Prove Prove Pre-Fill