Case Study: Cells4Life lifted web sales 17% and saved 20 staff hours a week with Sugar
Key results
The challenge
Cells4Life needed to automate processes spanning government and privacy compliance, increase confidence in its data, and widen information sharing without compromising security. It also wanted to manage laboratory and business operations on a single platform.
The solution
The company deployed Sugar Professional, hosted on-site, to its entire UK workforce, using marketing and sales automation alongside custom laboratory management built on the platform.
“I'm saving 20 hours per week, easily, and managing better because of Sugar.”
RRRebecca RobertsOperations Manager, Cells4Life
The results, in context
Cells4Life reported a 17% increase in sales from web inquiries and 7% on phone calls through marketing and sales automation. Automating laboratory management saved about 20 staff hours per week, and the company scaled to 2.5 times the laboratory staff while processing double the number of samples.