Case Study: Materion drove a 67% efficiency increase and 100% CRM adoption with Sugar
Key results
The challenge
Materion's previous system was slow to connect and produced call reports only after a lengthy manual process. Only about half of its global sales team was actively using the tool, limiting visibility into leads and new business orders.
The solution
Materion selected the Sugar platform for its configurable dashboards, new-business-order tracking, and real-time data, deployed via Sugar's On-Demand cloud. The rollout included face-to-face training for the entire global sales team across six countries.
“It is a great system to manage leads and conversions. It has a best-in-class mobile app with real-time access to customer data.”
JMJason MaherVice President of Sales, Materion
The results, in context
Following the deployment, Materion reported a 67% increase in efficiency and 100% adoption across its sales team. The company also tracks 100% of its leads and new business orders in Sugar.