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Case Study: From neglected leads to 700% ROI: How Checkr scaled pipeline with 11x

Checkr Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Checkr
Industry
HR Tech / Background checks
Challenge
Neglected inbound leads and untapped self-serve signals
Headline result
7x ROI from 11x-sourced pipeline

Key results

7x
ROI from pipeline generated by 11x
700% ROI
$500K
Pipeline generated
225%
Lift in email response rates
top targeted campaigns
7,000+
Calls automated to inbound customers
200+ hours of conversations

The challenge

Checkr had a backlog of neglected inbound leads and self-serve product signals it lacked the capacity to engage, leaving pipeline on the table.

The solution

Checkr deployed Julian to automate inbound calls and qualification and Alice for outbound, re-engaging neglected leads and testing which self-serve signals were worth scaling.

“We chose 11x for their commitment to partnership. They were willing to build with us, experiment, and learn.”

ZM
Zoë McKenzie
Director of RevOps Technology, Checkr

The results, in context

11x automated 7,000+ calls to inbound customers and handled 200+ hours of automated conversations, generating $500K in pipeline for a 7x (700%) ROI. Top targeted campaigns saw a 225% lift in email response rates, and reply rate rose 3.2x across the top five campaigns.

Products used

11x Alice11x Julian